Storefront
WooCommerce's official free WordPress theme, purpose-built for e-commerce
- Best for
- WooCommerce store owners who want the official, most tightly-integrated free theme with broad extension compatibility.
- Skip if
- You want a highly custom, modern design out of the box - Storefront is intentionally minimal and meant to be built upon.
Storefront is the free, official WordPress theme for WooCommerce, developed by Automattic. It's built with a bespoke integration to WooCommerce and its popular customer-facing extensions, offering accessibility readiness, responsive design, custom colors/headers, multiple widget regions, RTL support, and a lean codebase meant for developer customization.
Pros
- Official WooCommerce theme built by Automattic, with the deepest integration to WooCommerce extensions
- Free via WordPress.org with 90,000+ active installs and strong reviews
- Accessibility-ready and translated into 50+ languages
- Lean, extensible codebase intended for developer customization
Cons
- Default design is minimal/dated compared to modern premium storefront themes
- Premium child themes/add-ons cost extra beyond the free base theme
- As a general WordPress theme, less feature-complete out of the box than a purpose-built e-commerce SaaS starter
Features
Growth and ops
- i18n
Licensing and commercial
- Open source
- Free tier
Storefront alternatives
Botiga
A fast, conversion-focused WooCommerce WordPress theme with a free tier and starter sites
from $1
Medusa
The leading open-source headless commerce framework, with a paid managed cloud option
from $0
Bagisto
A large, open-source Laravel e-commerce platform with multi-vendor and B2B support
Aimeos
Open-source Laravel e-commerce framework built for massive product catalogs and marketplaces
Lunar
Headless Laravel e-commerce package with a production-ready admin panel
Shopify Hydrogen
Shopify's official open-source framework for building fast, custom headless storefronts