Botiga

A fast, conversion-focused WooCommerce WordPress theme with a free tier and starter sites

Best for: WordPress/WooCommerce store owners who want a fast, conversion-optimized theme with ready-made starter sites rather than building a storefront from scratch.
Skip if: You're not using WordPress/WooCommerce, or you want a headless/code-first commerce solution instead of a theme.

Botiga is a WooCommerce theme from aThemes, built for speed and conversion with claimed 100% Google PageSpeed scores and a small footprint. It works with Gutenberg and Elementor, ships 10+ pre-built starter sites across verticals, product filtering, wishlists, variation swatches, sticky add-to-cart, mega menus, and Shopify-style multi-step checkout. A free version is on WordPress.org, with paid tiers unlocking more starter sites and premium features.

Pros

Free tier available directly on WordPress.org, not just a locked trial
Performance-focused with a small footprint and strong PageSpeed claims
Wide range of starter sites and checkout/layout options reduce initial setup work

Cons

It's a WordPress theme, not a code-first boilerplate - customization is more limited than a coded starter
Best e-commerce features (advanced filtering, multi-step checkout) may be reserved for paid tiers
Tied to the WordPress/WooCommerce ecosystem and its performance/plugin tradeoffs